About Us
About Us
Our Legacy
Founded in 2007, Simran Boutique is a story of dedication, artistry, and timeless fashion crafted by my parents. Over the past 18 years, they’ve woven together the vibrancy of Indian tradition with modern designs, bringing color, texture, and creativity to life through carefully selected fabrics and skilled artisans.
A New Chapter: Thaath
As their daughter, I proudly step into this legacy to shape a new vision: Thaath. With deep respect for the roots of Indian craftsmanship, Thaath celebrates our heritage and breathes new life into age-old techniques. Each piece represents a fusion of the old and new, blending tradition with a contemporary flair, creating fashion that tells a story.
Our Values
Craftsmanship
We are dedicated to preserving the art of handmade clothing, valuing the skill and precision of our artisans who bring each piece to life with unmatched attention to detail.
Authenticity
Every design at Thaath embodies the essence of Indian tradition. We stay true to our roots, blending timeless techniques with a contemporary approach that honors our cultural heritage.
Sustainability
Mindful of our impact, we prioritize sustainable practices, from sourcing eco-friendly materials to supporting ethical production processes, ensuring that our creations are both beautiful and responsible.
Innovation
Inspired by the past, we are constantly evolving. We embrace creativity, incorporating new techniques while staying rooted in our traditions to offer clothing that’s both original and meaningful.
Our Inspiration
Thaath is more than just a brand—it’s a tribute to the artisans, their techniques, and the cultural richness of India. Our work is inspired by emotions and stories, translated into wearable art that reflects individuality and grace. We believe in keeping the soul of handmade clothing alive while pushing the boundaries of design to make each piece uniquely meaningful.
